 |
Ask Marketing Experts search engine marketing forum Free search engine marketing advice
|
| Author |
Message |
admin Site Admin
Joined: 11 Feb 2003 Posts: 311 Location: Los Angeles
|
Posted: Fri Oct 03, 2003 9:10 pm Post subject: The Importance Of Error Pages - what's the 404? |
|
|
Always include a default 404 error page on your site. Pages change very often, and for example if you have changed a page from /cart.html to /order.html it is guaranteed someone will have the old page bookmarked, it will be in a search engine cache, or another site will link to it.
Not providing your own friendly "page not found" page, technically called a 404 error has disasterous consequences. If people think you have disappeared, they may never return!
To do this on an apache server, create a file called .htaccess and add this line:
[code:1:d32c235e90]ErrorDocument 404 /customerrorpage.html[/code:1:d32c235e90]
it will save many a lost customer. |
|
| Back to top |
|
 |
|
|