Ask Marketing Experts search engine marketing forum Forum Index Ask Marketing Experts search engine marketing forum
Free search engine marketing advice
 
 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Banner Advertising

 
Post new topic   Reply to topic    Ask Marketing Experts search engine marketing forum Forum Index -> General Information
Author Message
admin
Site Admin


Joined: 11 Feb 2003
Posts: 311
Location: Los Angeles
PostPosted: Thu Aug 21, 2003 5:37 pm    Post subject: Banner Advertising Reply with quote
Banners are routinely ignored by users. The only reason to use banner advertising is to build your brand and get your logo into users subconscious.

Contextual ads that are content matched are much better for advertising. Google offers this with [url=https://adwords.google.com/select/main]adwords[/url]. Banners are similar to television, which is generally ignored and skipped. TV advertising is only usefull for companies with huge advertising budgets and generic products.

For small businesses, you need to be very specific with advertising to maximize your return on investment (ROI). Strategically partnering with similar themed websites and using keywords directly related to your website.
Back to top
Display posts from previous:   
Post new topic   Reply to topic    Ask Marketing Experts search engine marketing forum Forum Index -> General Information All times are GMT - 8 Hours
Page 1 of 1

 
© 2005 Ask Marketing Experts free search engine help forums